Subliminal Messages Scientific Research,
Evidence of Subliminal
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Subliminal Learning Demonstrated In Human Brain
Although the idea that instrumental learning can occur subconsciously has
been around for nearly a century, it had not been unequivocally demonstrated.
Now, a new study published by Cell Press in the August 28 issue of the journal
Neuron used sophisticated perceptual masking, computational modeling, and
neuroimaging to show that instrumental learning can occur in the human brain
without conscious processing of contextual cues.
"Humans frequently invoke an argument that their intuition can result in a
better decision than conscious reasoning," says lead author Dr. Mathias
Pessiglione from the Wellcome Trust Centre for Neuroimaging at the University
College London. "Such assertions may rely on subconscious associative learning
between subliminal signals
present in a given situation and choice outcomes." For instance, a seasoned
poker player may play more successfully because of a learned association between
monetary outcomes and subliminal
behavioral manifestations of their opponents.
IMPORTANT: The researchers include Mathias Pessiglione, University
College London, London, UK, INSERM U610, Universite´ Pierre et Marie Curie,
Paris, France; Predrag Petrovic, University College London, London, UK Jean
Daunizeau, University College London, London, UK; Stefano Palminteri, INSERM
U610, Universite´ Pierre et Marie Curie, Paris, France; Raymond J. Dolan,
University College London, London, UKand Chris D. Frith, University College
London, London, UK.
Cell Press (2008, August 28). Subliminal Learning Demonstrated In Human
Brain. ScienceDaily. Retrieved July 28, 2012, from
The Power of Subliminal Stimulus
- Research showed that peoples responses to a given stimulus were
statistically lower when subjects were consciously aware, but when the
stimuli was presented in a subliminal fashion the response rate was
- Despite people being unaware of the stimuli, measurements suggest
that our minds do still become aware. This suggests that while the mind is
not consciously aware of any messages, the subconscious mind can pick up on
the subliminal information and respond in the same way as if it was received
under regular conditions.
Shevrin, H. "Does the Averaged Evoked Response Encode Subliminal Perception?
"So was Vicary correct after all? Can we be prompted to think that we are
thirsty not because of the time since our last drink, the state of our taste
receptors, or the fluid needs of our tissues, but solely because of a word or
scene that has been processed nonconsciously? ...our findings, along with the
growing body of research in social cognition, suggest that there might be some
truth to the suggestion that our motivational states are affected - and might
even be caused - by preconsciously perceived stimuli." (Pg. 2225.)
Cooper, Joel and Grant Copper (2002), “Subliminal Motivation: A Story
Revisited,” Journal of Applied Social Psychology, 32 (11), 2213-2227.
Subliminal Enhancements Boost Learning Capacity
- University students were split into groups and exposed to either to a
subliminal message, or a control message immediately after class over a
period of 12 sessions of 4 millisecond duration messages.
- Students who had received the subliminal messages ended up performing
better in their end of year exams than students who received the control
- The researchers concluded that subliminally stimulating students to
feel better about themselves enabled them to learn more efficiently.
Cook, H., Ph.D. "Effects of Subliminal Symbiotic Gratification and the Magic
of Believing on Achievement." Psychoanalytic Psychology (1985).
Strong Reactions To Subconscious Messages
- Spoken statements hidden by white noise at increasing volume levels
were played to test subjects.
- Stronger physiological reactions were observed in subjects exposed to
the messages which masked by loud white noise and inaudible, than when the
volume was actually lower and the messages were somewhat audible.
- Research concluded that completely inaudible messages were capable of
reaching the human mind, and of having a physiological effect.
Bornstein, R.F, Leone, D.R. and Galley, D.J. "The Generalizability of
Subliminal Mere Exposure Effects: Influence of Stimuli Perceived Without
Awareness on Social Behavior." Journal of Personality and Social Psychology
- 32 patients were treated by being exposed to videos twice per week
for a period of three weeks. Three of the groups saw the same movie - a
selection of agoraphobic scenes, while the control group saw a potter
working on his wheel. The three test groups included one group who viewed it
at a level below the visual threshold (the subliminal group), one seeing it
under normal conditions (the regular group), and the third was exposed to
both subliminal and regular viewing as the study progressed (the faded
- The faded group showed the greatest improvement out of all of the
groups. The improvement was maintained over a twelve week review period.
- These findings findings indicate that both subliminal and regular
presentation of messages can be effective in reducing agoraphobic behavior,
but when combining subliminal messaging with regular viewing there is an
even greater effect.
Lee, I., Tyrer, P. and Horn, S., "A comparison of Subliminal, Supraliminal
and Faded Phobic Cine-Films in the Treatment of Agoraphobia. " British Journal
of Psychiatry (1983).
Improve Study Skills
- 60 college students on a summer law course for 6 weeks received
subliminal messages before 3 of their 5 lectures per week, as also before
and after a brief minute counseling session.
- The subjects exposed to subliminal messaging achieved significantly
higher grades than the others, which were consistent with other earlier
Parker, K.A. "Effects of Subliminal Symbiotic Stimulation on Academic
Performance: Further Evidence on the Adaptation-Enhancing Effects of Oneness
Fantasies." Journal of Counseling Psychology (1982).
Helps to Quit Smoking
Thirty-four people underwent a 3-week, group-oriented
smoking cessation therapy package.
Results showed that the subliminal messages affected
post-treatment smoking behavior of the group. i.e. the people who received
subliminal messages after their regular therapy had a lower rate of relapse
into smoking again.
A follow up study by Palmatier and Bornstein found that "subliminal messaging
noticeably improved the progress of subjects attempting to quit smoking", when
compared to the group not exposed to subliminal messages.
Palmatier, J.R., and Bornstein, P.H. "Effects of Subliminal Stimulation of
Symbiotic Merging Fantasies on Behavioral Treatment of Smokers." The Journal of
Nervous and Mental Disease (1980).
Losing Weight & Healthy Eating
- Silverman et al conducted two experiments on subliminal perception
with groups of 26 and 30 women. The women were at least 15% overweight.
There were 2 groups, a 'subliminal group' and a 'control group'. Both groups
were given some education on weight loss and healthy eating i.e. how to
record calories accurately, eating at regular meal times, and how to reward
themselves for eating healthily.
- At the start and end of all the sessions, everyone was asked to image
a situation in which they would be tempted to over eat. At this point they
were exposed to a subliminal message for 4 milliseconds. Either a weight
loss based subliminal message for the subliminal group or a neutral
subliminal message for the control group.
- In both cases the 'subliminal group' lost more weight than the
control group, with the subliminal group losing significantly more by the
end of the follow up period. It was concluded that the use of subliminal
messaging was able to help people reduce their over eating habits.
Silverman, L.H., Martin, A., Ungaro, R., and Mendelsohn, E. "Effect of
Subliminal Stimulation of Symbiotic Fantasies on Behavior Modification Treatment
of Obesity." Clinical Psychology (1978).
Another study conducted by Dr. Becker et al showed that the use of subliminal
messages can have astounding results:
- In Metairie, Louisiana, at Dr. Becker's weight loss clinic his
patients heard both cassette tape subliminal messages and videotapes
- One woman lost 100 pounds within one year. In a follow up Dr. Becker
found 50% of the patients maintained over half their weight loss for up to
two years following the subliminal program. Even more impressively 23%
maintained between 75% and 100% of their total weight loss. These figures
were significantly better than diet programs in which he did not use
subliminal messaging. subliminal messages.
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